Photo courtesy of Zohra Tanirt

After his passing, I felt it was essential to create a space dedicated to safeguarding his work, documenting his musical and artistic contributions, and ensuring that his music and message continue to inspire future generations. That’s why I established the foundation in his house, in the village of Inmezghalt, where he was born and raised. This place carries his essence and serves as a living tribute to his journey, allowing us to connect with his roots while promoting Amazigh culture and artistic expression.

TSJ: Related to this, could you tell us a little more about the activities of the foundation?

Zora: Since we established the foundation in 2019, we have been committed to celebrating the legacy of the late Ammouri Mbarek every year, honoring his artistic journey. One of our key initiatives was the creation of a personal museum dedicated to him, which showcases his artistic works, certificates attesting to his notable achievements, the clothes he wore during his performances, his musical instruments, and personal belongings that reflect both his simple way of life and his deep love for life.

Additionally, we welcome artists from around the world and organize artistic residencies that bring together Moroccan and international musicians, encouraging cultural exchange and collaboration. We also host music institutes from various parts of the world, offering them the opportunity to explore the life and work of this iconic artist.

Beyond our artistic initiatives, we also engage in humanitarian actions. For example, during the period of the earthquake, we took part in relief efforts and continue to provide support for the devastated areas. Most recently, we assisted local communities by providing them with Ramadan food baskets. We also work on integrating children from the region into artistic, cultural, and recreational activities, helping them connect with their heritage and enjoy a fulfilling life. You can find more information about these efforts on our Facebook page.

TSJ: Ammouri M’bark Foundation seems to be doing some important collaborations with artists in the US. We were wondering if you could talk to us about some of these projects and how they unfolded.

Zora: We have organized several artistic residencies with musicians from the United States, including the artist Fettah Abbou and his American students. Together, we have shared and performed classic songs from the golden era of Amazigh music and have also reinterpreted some of Ammouri Mbarek’s songs. This artistic project with Fettah Abbou is still ongoing.

Moreover, we are actively thinking about ways to develop this idea further, with the goal of organizing a special concert in the United States dedicated to the music and legacy of Ammouri Mbarek.

TSJ: There seems to be a strong interest in learning Amazigh musical genres, and foundations like yours can play a strong role in bridging connections between the Amazigh diasporas and the homeland. Have you considered this potential aspect for your work?

Zora: Yes, we are very much aware of the important role that Amazigh music plays in connecting the diaspora with their cultural roots. Through the Ammouri Mbarek Foundation, we strive to create bridges with Amazigh communities around the world and with people from diverse backgrounds who share a passion for music and cultural exchange.

For example, we have welcomed students from the Wismar Conservatory of Music in Germany and introduced them to Ammouri Mbarek’s music. When they went back home, they interpreted one of his songs, showing how his legacy resonates beyond Moroccan borders. We also collaborated with the Blue Trolley Club from Lithuania, a group of Lithuanian musicians who came to discover the music of this Amazigh musical legend.

Photo courtesy of Zora Tanirt

Every year, we ensure that our program evolves and differs from the previous editions. We collaborate with artists from all over Morocco, embracing various musical styles and influences. Of course, we also work closely with the new generation of musicians, encouraging and supporting them by connecting them with experienced artists so they can learn from their journeys and enrich their own artistic paths.
TSJ: A final question: how do you see music playing a role in the revival and transnationalization of Amazigh culture?
Zora: It is through music that we are able to keep our traditions alive, share our history, and connect with people from different backgrounds across the globe. Amazigh music is not just about preserving the past; it is also a means of adapting and evolving while remaining true to our roots.

The transnational aspect of music helps spread our message to audiences beyond the borders of our communities, allowing the world to appreciate the richness and diversity of Amazigh culture. In this way, music is both a way of preserving our traditions and a means of ensuring that they continue to thrive in the modern world.

Through our projects and collaborations, we are seeing how music can bridge the gap between the Amazigh diaspora and the homeland, allowing people to reconnect with their heritage in a meaningful way. As we bring together artists from different cultures and countries, music becomes a powerful tool for building awareness and encouraging understanding of Amazigh culture on a global scale. Please see my Facebook page for more information, photos and videos.